What makes content “ONLY” viral and how can you make it too?

Portrayal of brands on social media has long resembled large and rowdy wedding gatherings. Everyone puts in maximum effort to look their best (some even hire professionals), they speak in unison and strive to be distinctive and be beheld. But in the end… everyone is doing the same thing! Needless to say, they all wish […]
5 good reasons why video matters

The only thing changing on the daily basis as rapidly as the weather is the algorithm on social media platforms. Prime example is TikTok which used to cater primarily to kids, but is becoming all-important as we see more and more big brands using this platform. To prevent losing this battle, Instagram started pushing video […]
25 Y.O. Consultant

In the digital age we increasingly hear about people being in the business of “consulting,” primarily in the fields of entrepreneurship and marketing. It’s even more common to hear about someone who practices “consulting” at the ripe old age of 25. I wouldn’t completely rule out the possibility that someone of that age has a […]