Portrayal of brands on social media has long resembled large and rowdy wedding gatherings. Everyone puts in maximum effort to look their best (some even hire professionals), they speak in unison and strive to be distinctive and be beheld. But in the end… everyone is doing the same thing! Needless to say, they all wish to stand out! Alas, when the newlyweds appear, all the guests, ornaments, flowers, and other people’s attire become downright irrelevant – the spotlight is on the happy couple due to their uniqueness. Viral content: that’s what the newlyweds are in this example, or if you will – a story seen a thousand times over but retold in a completely unique manner.
Why do all the brands and individuals alike desire viral content?
Funny and entertaining
There’s no top-secret, closely guarded formula for brilliant content – on the contrary, things are usually very simple. The most-viewed video ever is BabyShark (with 11 billion views) – an ordinary children’s song with a catchy melody and an endearing choreography that easily mesmerizes the youngest audience. More than 9 years after it was first released Gangnam style a rhythmically distinctive song with a dance routine we’ve all tried at home or during a night out at least once, still remains in the TOP 10 most-viewed videos of all time. Photos of Novak Djokovic, Roger Federer, and Rafael Nadal crying aren’t quintessentially funny, but they still quickly went viral because that emotionally supercharged snaps (pun intended) provided excellent fodder for humor. Give it a thought, what is it your brand or service has that could make a large crowd laugh and be amused? Perhaps something utterly hopeless yet sweet and hilarious, like the “Charlie bit my finger” or “My Waffle Wedded Wife”.
Timing is the King
It’s as powerful as it gets! On the list of most-liked tweets, you’ll find the famous tweet from Twitter itself when both Facebook and Instagram were down. The tweet simply said: ”hello literally everyone” and it got 3.2 million likes and 560K retweets. If you can effectively capitalize on beats when something is widely discussed or a situation that captures the world’s attention, the possibilities for your brand to become recognizable are incredible. During Angelina Jolie and Brad Pitt’s breakup, Norwegian Air Shuttle brilliantly leveraged the real-time marketing opportunity: They posted a banner that said: ”Brad is single.” along with flight to Los Angeles pricing information – one way only. Which could be your golden moments? It’s worth keeping an eye out and waiting. Ever iconic IKEA won the game (pun intended) by joining in on the FIFA 2014 World Cup in Brazil and the immensely popular – Game of Thrones. What could be your moments to win the Internet? Take a break and write them down.
Every viral content should be easily comprehensible by your parents, colleagues, friends, children, and even the older population. The broader the target audience that can relate to viral content, the better it performs! Still struggling to find the connection between such content and your brand or service?
Sinhronisiti team definitely can help. Feel free to write to us at office@sinhronisiti.com.
Ljiljana Đurić Poklukar
